Technical SEO

You’re likely familiar with search engine optimization (SEO). The idea of including keywords to attract the attention of search engine bots like Google is part of standard business for modern ecommerce platforms.

However, technical SEO goes beyond that to dig into the code and server level to up ecommerce SEO strategies. It optimizes the, well, technical aspects of a site to increase SEO, such as page loading times and how easy a site is to crawl. It’s not all just product descriptions.

SEO ranking is more important than ever before: 68% of online experiences start with a search engine. For ecommerce businesses, it’s vital to marketing efforts to ensure that they’re taking advantage of every avenue possible to optimize their search performance

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Why Technical SEO is Vital to Ecommerce Success

The number of homepages, category pages, subcategories and product pages typical ecommerce sites have made technical SEO even more important than other traditional sites.

Most ecommerce retailers are selling several products and some have robust content marketing, which means they get traffic coming from a variety of directions and sources.

Having a site that is rich in target keywords technically proficient at giving search engines what they want and how they want it will help ALL products score better.

How Site Speed Allows Businesses to Thrive

Google and other search engines put a premium on sites that load quickly. It’s a signal of site quality and sites that move quickly are rewarded in the rankings. Having a fast site not only provides a superior user experience, it also positively impacts SEO.

Implement fast hosting

As the title reflects, fast hosting involves using a site host that provides the server and computing power needed to support fast page loads during normal traffic times and the capacity to scale during busy seasons.

Minimize HTTP requests

Scripts and plugins may be useful at times, but they come with a cost. The hit to site speed means that HTTP requests should be kept to a minimum.

Use one CSS stylesheet.

Using multiple CSS stylesheets creates confusion, for developers, users and site engines. Sticking a single, unified template creates a consistent experience and avoids hits to loading time.

Compress your image files.

Don’t resize images through code, resize them natively. Having images that are optimized for web (don’t forget alt text) use keeps file sizes at a minimum and means fewer bytes need to load.

Minify your site’s code.

Minify means to reduce unnecessary or redundant data that only serves to slow your site down. Striping away code that serves no purpose streamlines site load times.

Eliminate redirects

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Older websites with legacy changes may be weighed down by a steady stream of redirects. Having them in place for a few months is fine, but without routine maintenance to remove older redirects, they can become burdensome.

Technical SEO

You’re likely familiar with search engine optimization (SEO). The idea of including keywords to attract the attention of search engine bots like Google is part of standard business for modern ecommerce platforms.

However, technical SEO goes beyond that to dig into the code and server level to up ecommerce SEO strategies. It optimizes the, well, technical aspects of a site to increase SEO, such as page loading times and how easy a site is to crawl. It’s not all just product descriptions.

SEO ranking is more important than ever before: 68% of online experiences start with a search engine. For ecommerce businesses, it’s vital to marketing efforts to ensure that they’re taking advantage of every avenue possible to optimize their search performance

.

Why Technical SEO is Vital to Ecommerce Success

The number of homepages, category pages, subcategories and product pages typical ecommerce sites have made technical SEO even more important than other traditional sites.

Most ecommerce retailers are selling several products and some have robust content marketing, which means they get traffic coming from a variety of directions and sources.

Having a site that is rich in target keywords technically proficient at giving search engines what they want and how they want it will help ALL products score better.

How Site Speed Allows Businesses to Thrive

Google and other search engines put a premium on sites that load quickly. It’s a signal of site quality and sites that move quickly are rewarded in the rankings. Having a fast site not only provides a superior user experience, it also positively impacts SEO.

Implement fast hosting

As the title reflects, fast hosting involves using a site host that provides the server and computing power needed to support fast page loads during normal traffic times and the capacity to scale during busy seasons.

Minimize HTTP requests

Scripts and plugins may be useful at times, but they come with a cost. The hit to site speed means that HTTP requests should be kept to a minimum.

Use one CSS stylesheet.

Using multiple CSS stylesheets creates confusion, for developers, users and site engines. Sticking a single, unified template creates a consistent experience and avoids hits to loading time.

Compress your image files.

Don’t resize images through code, resize them natively. Having images that are optimized for web (don’t forget alt text) use keeps file sizes at a minimum and means fewer bytes need to load.

Minify your site’s code.

Minify means to reduce unnecessary or redundant data that only serves to slow your site down. Striping away code that serves no purpose streamlines site load times.

Eliminate redirects

.
Older websites with legacy changes may be weighed down by a steady stream of redirects. Having them in place for a few months is fine, but without routine maintenance to remove older redirects, they can become burdensome.