Chistasoft company

What are buyer intent keywords?

Buyer intent keywords are generally grouped into either high or low intent keywords, then subcategorized by the type of queries and ad group categories.

High intent keywords

These keywords are often specific and to the point, which can be promising for businesses looking to convert searches into sales.

Branded keywords are prime examples of high-intent keywords. These are terms that customers search that include the name of a specific brand or branded product. They can provide the highest ROAS (return on ad spend) as customers searching with a branded keyword are seriously considering making a purchase.

Low intent keywords

Low intent keywords can include words such as ‘how,’ ‘what,’ and ‘why.’ They may include searches indirectly related to parallel solutions or use cases to your product. These typically have lower buyer Intent as it is more of a general search rather than a targeted product or service.

What Are Question Keywords?

What are buyer intent keywords?

Buyer intent keywords are generally grouped into either high or low intent keywords, then subcategorized by the type of queries and ad group categories.

High intent keywords

These keywords are often specific and to the point, which can be promising for businesses looking to convert searches into sales.

Branded keywords are prime examples of high-intent keywords. These are terms that customers search that include the name of a specific brand or branded product. They can provide the highest ROAS (return on ad spend) as customers searching with a branded keyword are seriously considering making a purchase.

Low intent keywords

Low intent keywords can include words such as ‘how,’ ‘what,’ and ‘why.’ They may include searches indirectly related to parallel solutions or use cases to your product. These typically have lower buyer Intent as it is more of a general search rather than a targeted product or service.

What Are Question Keywords?