Chistasoft company

Different styles of logo design

A logo is a tool to show the identity of a business. There is a common language in logo design. Every trademark you see around you has a different shape and image.

Since your logo is the first thing a customer will see about your brand, I don't think you want to spoil the first impression of your brand. isn't it? There are different types of logos. In order to design a logo that suits your brand identity, you must first know which style of logo will best convey your message to your customers.

Pictogram or image logo

Image logo is one of the types of logo styles, which are also called pictograms. In this type of logo, an image is used that highlights the characteristics of your company or business.

This example of various logo styles has an objective image in the sense that when the audience sees it, they will immediately notice the idea you had in mind. In short, it should be said that a pictogram is a type of logo that speaks with an image from the company's point of view.

The use of an image logo becomes more prominent when the target audience is not literate. Even if your audience is from another country and does not understand your language, a visual logo creates a common language with them.

One of the benefits of this logo style is that because it is an image, it easily remains in the audience's mind. We all know that the mind draws its own conclusions from what it has observed, even after a quick glance.

As a result, you should be careful in choosing your logo image so that it can give the audience a correct impression of your company, product and services; A positive impression that will make him your customer. "Pepsi" and "Apple" are among the brands that used the pictogram logo to introduce themselves.

Typogram or written logo

Typogram is one of the other types of logo styles, which is also called written logo. As the name suggests, this type of logo is based on writing. Typography is a type of design skill that is done by logo design experts.

Designers in typography pay attention to the layout and writing style of text suitable for any profession. There are different types of written logos. Some of them are more complex and conceptual and the audience needs to think more to understand them, but some other written logos can simply convey the desired concept of their brand.

Complex text logos are usually chosen by large businesses. These logos are often structurally very simple and conceptually complex. Sometimes concepts are hidden behind these simple writings and are hard to recognize. Some other typography logos, unlike the previous one, can convey concepts simply.

This category of logos is usually chosen by small businesses that have less budget for marketing. You need a lot of time and money to build a brand. Therefore, small businesses choose a low-cost way to easily introduce themselves to the audience by using simple typography logos.

Monogram or symbolic logo

Monogram is one of the types of logo styles, which is also called symbolic logo. In this type of logo, focusing on visual and aesthetic effects, one or more initial letters of the brand name are used to introduce it and make it a single symbol.

The letters in the monogram may be designed along with the image to better convey the intended brand concept. Monogram or symbolic logo is one of the oldest forms of identification and its first use was done in ancient Greece.

In those days, the Greeks used to engrave the initials of the names of the cities on the coins. This logo was also used by painters on their works. "BBC" and "CNN" are news networks that used the monogram or symbolic logo to introduce themselves to the audience. The logo of "Refah Bank" is also one of the examples of Iranian written logos.

social media marketing (SMM)

Back-End Developer

Digital marketing and Its impact on businesses

Different styles of logo design

A logo is a tool to show the identity of a business. There is a common language in logo design. Every trademark you see around you has a different shape and image.

Since your logo is the first thing a customer will see about your brand, I don't think you want to spoil the first impression of your brand. isn't it? There are different types of logos. In order to design a logo that suits your brand identity, you must first know which style of logo will best convey your message to your customers.

Pictogram or image logo

Image logo is one of the types of logo styles, which are also called pictograms. In this type of logo, an image is used that highlights the characteristics of your company or business.

This example of various logo styles has an objective image in the sense that when the audience sees it, they will immediately notice the idea you had in mind. In short, it should be said that a pictogram is a type of logo that speaks with an image from the company's point of view.

The use of an image logo becomes more prominent when the target audience is not literate. Even if your audience is from another country and does not understand your language, a visual logo creates a common language with them.

One of the benefits of this logo style is that because it is an image, it easily remains in the audience's mind. We all know that the mind draws its own conclusions from what it has observed, even after a quick glance.

As a result, you should be careful in choosing your logo image so that it can give the audience a correct impression of your company, product and services; A positive impression that will make him your customer. "Pepsi" and "Apple" are among the brands that used the pictogram logo to introduce themselves.

Typogram or written logo

Typogram is one of the other types of logo styles, which is also called written logo. As the name suggests, this type of logo is based on writing. Typography is a type of design skill that is done by logo design experts.

Designers in typography pay attention to the layout and writing style of text suitable for any profession. There are different types of written logos. Some of them are more complex and conceptual and the audience needs to think more to understand them, but some other written logos can simply convey the desired concept of their brand.

Complex text logos are usually chosen by large businesses. These logos are often structurally very simple and conceptually complex. Sometimes concepts are hidden behind these simple writings and are hard to recognize. Some other typography logos, unlike the previous one, can convey concepts simply.

This category of logos is usually chosen by small businesses that have less budget for marketing. You need a lot of time and money to build a brand. Therefore, small businesses choose a low-cost way to easily introduce themselves to the audience by using simple typography logos.

Monogram or symbolic logo

Monogram is one of the types of logo styles, which is also called symbolic logo. In this type of logo, focusing on visual and aesthetic effects, one or more initial letters of the brand name are used to introduce it and make it a single symbol.

The letters in the monogram may be designed along with the image to better convey the intended brand concept. Monogram or symbolic logo is one of the oldest forms of identification and its first use was done in ancient Greece.

In those days, the Greeks used to engrave the initials of the names of the cities on the coins. This logo was also used by painters on their works. "BBC" and "CNN" are news networks that used the monogram or symbolic logo to introduce themselves to the audience. The logo of "Refah Bank" is also one of the examples of Iranian written logos.

social media marketing (SMM)

Back-End Developer

Digital marketing and Its impact on businesses