What Is a Seo Target Audience
Firstly, you need to know what a target audience is.
“Your target audience are individuals you intend to attract to your website.”
In terms of SEO that means your target audience are current or potential customers who are using search engines to find businesses like yours.
These are the people you want to visit the site. The exact person who has a problem that your product can solve. The more engagement you have with this audience the more benefits down the line in terms of brand affinity and lifetime value.
How To Define Your Target Audience Seo
To define your target audience and direct them to your website, you will need to know who specifically is searching for your product or service and the types of searches they are using.
This might sound like basic keyword research for SEO, but understanding your target audience goes beyond that.
As we get to know the audience better, this will inform your entire SEO strategy from the way that you structure landing pages, to the way that content is presented on the site.
The strongest SEO strategies are the ones that are rooted in understanding the target audience, so they can use them to guide every action they take as SEO is about marketing to people, not search engines.
The Difference Between A Target Audience & A Buyer Persona
It’s easy to confuse your target audience with buyer personas. They may have some crossover and can certainly be used to inform each other, but there is a distinct difference that we need to understand.
Target Audience
Your target audience is a top-level identification of a group of people who may be interested in your goods or services. They are classified as your ideal or purchasing audience.
To paint a good picture of your target audience, here are the most common variables to consider:
Gender
Age
Social class
Highest level of education
Location
Purchasing power
Consumption habits
For example, let’s say you have a Scottish menswear fashion brand that sells clothing, shoes and accessories for outdoor sports.
Remember to be as specific as possible when defining your target audience.
You may be thinking – why not try targeting everyone in the market?
The simple answer is that this approach won’t work.
You cannot appeal to everyone. The website and messaging should be narrow and targeted. This means that it has a better chance at differentiating with the competition and being more relevant and visible in the SERPs.
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What Is a Seo Target Audience
Firstly, you need to know what a target audience is.
“Your target audience are individuals you intend to attract to your website.”
In terms of SEO that means your target audience are current or potential customers who are using search engines to find businesses like yours.
These are the people you want to visit the site. The exact person who has a problem that your product can solve. The more engagement you have with this audience the more benefits down the line in terms of brand affinity and lifetime value.
How To Define Your Target Audience Seo
To define your target audience and direct them to your website, you will need to know who specifically is searching for your product or service and the types of searches they are using.
This might sound like basic keyword research for SEO, but understanding your target audience goes beyond that.
As we get to know the audience better, this will inform your entire SEO strategy from the way that you structure landing pages, to the way that content is presented on the site.
The strongest SEO strategies are the ones that are rooted in understanding the target audience, so they can use them to guide every action they take as SEO is about marketing to people, not search engines.
The Difference Between A Target Audience & A Buyer Persona
It’s easy to confuse your target audience with buyer personas. They may have some crossover and can certainly be used to inform each other, but there is a distinct difference that we need to understand.
Target Audience
Your target audience is a top-level identification of a group of people who may be interested in your goods or services. They are classified as your ideal or purchasing audience.
To paint a good picture of your target audience, here are the most common variables to consider:
Gender
Age
Social class
Highest level of education
Location
Purchasing power
Consumption habits
For example, let’s say you have a Scottish menswear fashion brand that sells clothing, shoes and accessories for outdoor sports.
Remember to be as specific as possible when defining your target audience.
You may be thinking – why not try targeting everyone in the market?
The simple answer is that this approach won’t work.
You cannot appeal to everyone. The website and messaging should be narrow and targeted. This means that it has a better chance at differentiating with the competition and being more relevant and visible in the SERPs.
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