Influential Factors In Getting Higher Rank On Google
Keywords and Google ranking
It is enough to do a little research related to Google ranking or SEO to quickly get to know the element of keywords. You probably know very well what role keywords play in SEO and increasing your ranking in Google. Here, we are trying to address some points related to keywords that you have heard less about!
Keywords and your goal of Google ranking
You must first define your goal and know exactly what rank you want to be in. You need to know what exactly you should be ranking for? It is not enough that "my goal is to improve the ranking of my website", and you need to define exactly your goal and target customers. Some people start using keywords related to their business before they really know what they are targeting. We suggest you act purposefully.
Keywords with the specific language of the target audience
Watch and note down the language your target audience uses in social media, emails or conversations. If you use words on your website that people are searching for, you are more likely to rank higher on Google. Additionally, writing in the language your audience uses will help you build trust, which is also a factor in Google rankings. Also, your audience probably doesn't know advanced terms that you may be familiar with, so you need to speak to them in their own language so they can find you more easily too!
To increase your position in Google rankings, know your audience
Nowadays, with the advancement of communication and its becoming easier, knowing the audience has become easy for many. Now there are many businesses that can find out the interest of the audience and their related features with a little research. You won't have just one type of person in your audience, and that's where user personas come in. There are probably a few fairly distinct scenarios for which a customer needs your business. Forming those personas will help you get a clear picture of the people you're targeting with your keywords.
Write evergreen content
While it's good to keep your readers informed about your business news and updates, the majority of your content should always be green content. This type of content attracts traffic steadily over time, rather than a quick spike and plateau. Evergreen content is very useful for Google rankings. As more people read your content, you slowly become a trusted source in your niche. People look to your content for answers and, in turn, see you as an authority with a wealth of valuable knowledge. Examples of evergreen content include:
Training and methods
The main concepts of your business
Tips, tricks and best practices
A list of your business tools and resources
Common mistakes/do's and don'ts
Frequently asked questions about your business
Backlinks and Google ranking
A backlink is when someone else links to your article from their site. This not only puts your content in front of a new audience, but also increases traffic to your website, which can help you rank higher on Google. As a small business, you actually have a competitive advantage in this area over larger companies.
Increase dwell time
Dwell time is the amount of time between "the moment a user clicks on a search result" and "returns to the SERPs (search engine results page)". This period of time should be increased as much as possible because Google considers dwell time to be an important ranking factor and this can affect your Google ranking. A few ways to achieve this goal:
Ensure a rich multimedia experience: Try to use a variety of content types in your blog pieces, such as video files, audio, charts, graphs, quizzes, games, and infographics.
Think about the first sentences: Make the introduction of your blog posts as enticing as possible to get them to read to the end.
Include a lot of subheadings: This improves readability and creates a better user experience that makes users spend more time on your site.
Reduce the escape rate
Bounce rate is the percentage of visitors who leave the site after viewing just one page. You can check your bounce rate in Google Analytics reports. The lower your bounce rate, the higher Google will rank your page. Basically, a low bounce rate signals to Google that users find your web page interesting and therefore deserves a higher ranking. Average bounce rates for blogs range from 65 to 90 percent. A good way to reduce bounce rates is to display a popup with downloadable content when a user is about to leave your page.
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Influential Factors In Getting Higher Rank On Google
Keywords and Google ranking
It is enough to do a little research related to Google ranking or SEO to quickly get to know the element of keywords. You probably know very well what role keywords play in SEO and increasing your ranking in Google. Here, we are trying to address some points related to keywords that you have heard less about!
Keywords and your goal of Google ranking
You must first define your goal and know exactly what rank you want to be in. You need to know what exactly you should be ranking for? It is not enough that "my goal is to improve the ranking of my website", and you need to define exactly your goal and target customers. Some people start using keywords related to their business before they really know what they are targeting. We suggest you act purposefully.
Keywords with the specific language of the target audience
Watch and note down the language your target audience uses in social media, emails or conversations. If you use words on your website that people are searching for, you are more likely to rank higher on Google. Additionally, writing in the language your audience uses will help you build trust, which is also a factor in Google rankings. Also, your audience probably doesn't know advanced terms that you may be familiar with, so you need to speak to them in their own language so they can find you more easily too!
To increase your position in Google rankings, know your audience
Nowadays, with the advancement of communication and its becoming easier, knowing the audience has become easy for many. Now there are many businesses that can find out the interest of the audience and their related features with a little research. You won't have just one type of person in your audience, and that's where user personas come in. There are probably a few fairly distinct scenarios for which a customer needs your business. Forming those personas will help you get a clear picture of the people you're targeting with your keywords.
Write evergreen content
While it's good to keep your readers informed about your business news and updates, the majority of your content should always be green content. This type of content attracts traffic steadily over time, rather than a quick spike and plateau. Evergreen content is very useful for Google rankings. As more people read your content, you slowly become a trusted source in your niche. People look to your content for answers and, in turn, see you as an authority with a wealth of valuable knowledge. Examples of evergreen content include:
Training and methods
The main concepts of your business
Tips, tricks and best practices
A list of your business tools and resources
Common mistakes/do's and don'ts
Frequently asked questions about your business
Backlinks and Google ranking
A backlink is when someone else links to your article from their site. This not only puts your content in front of a new audience, but also increases traffic to your website, which can help you rank higher on Google. As a small business, you actually have a competitive advantage in this area over larger companies.
Increase dwell time
Dwell time is the amount of time between "the moment a user clicks on a search result" and "returns to the SERPs (search engine results page)". This period of time should be increased as much as possible because Google considers dwell time to be an important ranking factor and this can affect your Google ranking. A few ways to achieve this goal:
Ensure a rich multimedia experience: Try to use a variety of content types in your blog pieces, such as video files, audio, charts, graphs, quizzes, games, and infographics.
Think about the first sentences: Make the introduction of your blog posts as enticing as possible to get them to read to the end.
Include a lot of subheadings: This improves readability and creates a better user experience that makes users spend more time on your site.
Reduce the escape rate
Bounce rate is the percentage of visitors who leave the site after viewing just one page. You can check your bounce rate in Google Analytics reports. The lower your bounce rate, the higher Google will rank your page. Basically, a low bounce rate signals to Google that users find your web page interesting and therefore deserves a higher ranking. Average bounce rates for blogs range from 65 to 90 percent. A good way to reduce bounce rates is to display a popup with downloadable content when a user is about to leave your page.
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