Social media analytics tools
Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. All social networks offer basic native analytics tools. But these require you to log in and out of each network individually, so you’re looking at your results in isolation.
Specialized social media campaign tools allow you to see the bigger picture. Rather than focusing on which of your Instagram posts performs best, you can see how your Instagram results stack up against your performance on Facebook or TikTok. You can then revise your strategy to connect with your followers where they’re most likely to engage.
Social media analytics tools also allow you to track customers and leads from your social content all the way through to a purchase or other conversion.
Benefits of social media analytics tools
Set clear performance benchmarks based on a unified view of all your social posts.
Learn how to improve your results over time.
Make it easier to calculate the ROI of your organic and paid social campaigns.
Track customers from first contact all the way through to conversion.
Social media monitoring tools
Social media monitoring tools are software solutions that allow you to understand what people are saying about you online. They also help you gain insights about your competitors and your industry.
Social platforms will provide a notification if you are tagged in a social post. But not everyone who talks about your or your products on social media will include an @mention in their post. And they certainly won’t tag you if they’re talking about your competitors.
With social monitoring tools, you can keep an eye on variations of your brand name. In addition, you can track branded and industry hashtags, your competitors’ brand names and usernames, and any other relevant keywords.
You can also identify thought leaders in your industry and potential influencers or content creators to partner with, while building a library of curated content to share.
Benefits of social media monitoring tools
Stay up-to-date with the latest thought leadership in your industry.
Access a constant stream of relevant curated content based on hashtags, location, or keyword.
Get the full picture of what people are saying about your brand online, even if they don’t tag you.
Keep an eye on your competitors to see when they launch a new product, promotion, or campaign.
Identify potential partners to help build your brand.
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Social media analytics tools
Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. All social networks offer basic native analytics tools. But these require you to log in and out of each network individually, so you’re looking at your results in isolation.
Specialized social media campaign tools allow you to see the bigger picture. Rather than focusing on which of your Instagram posts performs best, you can see how your Instagram results stack up against your performance on Facebook or TikTok. You can then revise your strategy to connect with your followers where they’re most likely to engage.
Social media analytics tools also allow you to track customers and leads from your social content all the way through to a purchase or other conversion.
Benefits of social media analytics tools
Set clear performance benchmarks based on a unified view of all your social posts.
Learn how to improve your results over time.
Make it easier to calculate the ROI of your organic and paid social campaigns.
Track customers from first contact all the way through to conversion.
Social media monitoring tools
Social media monitoring tools are software solutions that allow you to understand what people are saying about you online. They also help you gain insights about your competitors and your industry.
Social platforms will provide a notification if you are tagged in a social post. But not everyone who talks about your or your products on social media will include an @mention in their post. And they certainly won’t tag you if they’re talking about your competitors.
With social monitoring tools, you can keep an eye on variations of your brand name. In addition, you can track branded and industry hashtags, your competitors’ brand names and usernames, and any other relevant keywords.
You can also identify thought leaders in your industry and potential influencers or content creators to partner with, while building a library of curated content to share.
Benefits of social media monitoring tools
Stay up-to-date with the latest thought leadership in your industry.
Access a constant stream of relevant curated content based on hashtags, location, or keyword.
Get the full picture of what people are saying about your brand online, even if they don’t tag you.
Keep an eye on your competitors to see when they launch a new product, promotion, or campaign.
Identify potential partners to help build your brand.
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What is digital marketing?
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All kinds of graphic design services
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