Chistasoft company

Why should we invest in a mobile application?

In today's competitive world, people use mobile applications to communicate with their favorite brands. These apps provide customers with all the information they need. Of course, they are also a good source for reaching new customers and interacting with old customers. With mobile apps, you will spread brand awareness among many customers. Some of the reasons for this investment are as follows:

Currently, many businesses are using various mobile channels for online advertising and marketing.

With apps, you can better introduce your products and services.

Customers use it to shop online anytime and anywhere.

Smartphones have become a popular tool for chatting with family, and friends, selling products, checking services and performing other daily activities.

Mobile applications are very user-friendly and pleasant for customers to work with.

Producing complete mobile applications according to your business needs will lead to the formation of flexible and pleasant relationships with customers.

Having dedicated apps shows your professionalism.

What are the implications of a mobile application for your business?

One of the main benefits of mobile apps for companies is to strengthen their brand. With your application, the customer can interact with your brand in any situation, even during free time and travel.

Since it is possible to synchronize these apps with social networks, it will be easier to distribute content online. Customers are responsible for their own social networks. So they can easily share your brand content on their social network. As a result, the possibility of attracting new customers will increase.

Factors affecting the cost of application design

There is no exact list of factors affecting the cost of designing any application. The freelancer or application designer determines the required working hours according to the needs and conditions of your business before designing. It is possible to design an application in Shremat Chesta Soft.

The main factors affecting mobile application design costs are as follows:

Features and user

Customize the visual design

Platforms

App infrastructure and management

Design team location and structure

Application maintenance costs

Other services of Chista Soft Company:

SEO services

Website design services

Graphic design services

Digital marketing services

What is website design?

Website design includes the process of designing and developing web pages and their various components that are created to provide information, services and products to internet users. In the website design process, from design and graphics to programming and website development, it is achieved through various steps. The main goal of website design is to provide an attractive and efficient user interface that attracts users continuously and in the best possible way. In general, website design includes website design, programming and development, website testing and evaluation, search engine optimization and user experience optimization.

In the website design process, you should pay attention to the following elements:

• Design and graphics: this stage includes logo design, fonts, colors and images.

• Website programming and development: In this step, coding and website structure is created. For this, different programming languages such as HTML, CSS, JavaScript and PHP are used.

• Testing and evaluating the website: In this step, the website is tested and evaluated to ensure its correct and healthy operation. This includes performance testing, security testing, and user testing.

• Search engine optimization: Search engine optimization (SEO) techniques are used in order to increase the ranking of the site in search engine results. This includes creating more content, keywords, internal and external linking, and optimizing site loading speed.

• Optimizing the user experience: In order to attract and retain users, the user experience (UX) must be optimized. This includes user interface (UI) design, content organization, increased loading speed, and ease of use of the site.

• Responsive Design: Responsiveness must be used in order for the site to display properly on all different devices, such as tablets, mobiles and personal computers. This means that the site should be able to automatically detect the screen size and adjust its appearance accordingly.

• Loading speed: The loading speed of the site is very important and can have a great effect on the user experience. To improve the download speed, you can use compression of images, optimization of codes and use of CDN services.

• Security: The security of the site is very important, and in order to prevent hacker penetration and information theft, special attention should be paid to security. This includes using encryption, routinely updating security tools, and installing SSL on the site.

• Content management: To improve the quality of the website, it is necessary to update the content for the users. The best way to manage content is to use a content management system (CMS) such as WordPress, Drupal, and Joomla.

In general, designing a website is a long-term process that requires continuous evaluation and improvement. As a business, you should pay attention to the fact that your site changes according to market and fan

Considering the importance of the website for business and branding, website design is very important as an effective marketing and communication tool. Therefore, choosing a website design company with experience and knowledge of the industry can help your business a lot.

What are white SEO services?

White SEO services are a set of activities that are in line with the rules of search engines and do not use bubble and unconventional methods and techniques. Smart search engines like Google always aim to provide the best results according to users' searches. White SEO services are website optimization methods that comply with search engine rules and are highly durable.

What are black SEO services?

Black SEO services generally refer to activities that seek to deceive search engines through unconventional methods. Black hat SEO services may temporarily improve the site's ranking and direct traffic to the site, but its life is very short and after the search engines know about this issue, they will penalize the offending website.

Why do businesses need SEO services?

In general, advertising methods can be divided into two types: 1- radio, 2- television, 3- environmental advertising, etc., one of the advertising methods is SEO. SEO has three distinctive features that none of the mentioned advertising methods have:
SEO or site optimization is targeted, but other advertising methods are not very targeted
SEO has a high durability, but all advertising methods will no longer be seen by the business as soon as the charge is finished.
SEO has lower costs than the mentioned advertising methods.
Therefore, businesses need this advertising method.

How to trust SEO service companies?

One of the concerns of many people is trusting individuals or companies that provide seo services. To get a relative certainty, you should first check the position of the company that claims to provide SEO services in search engines. If it has decent traffic from search engines, then you should check some examples of SEO work of that company to find out if it has done for its clients what it has done for itself. Now, by checking the previous cases, you can at least make sure that the company in question has the ability to perform this service, but this reason will not be enough. Therefore, sufficient guarantees to fulfill the contract can ease your mind to some extent. One of the important points that business owners should be aware of is that only search engines evaluate your website and determine your position, therefore, in many cases, guaranteeing a specific position by people who are practically not It will be possible.

Other services of Chista Soft Company:

Website design services

Digital marketing services

Graphic design and branding services

What is the importance of technical SEO?

You may be tempted to ignore this part of SEO altogether and skip it, but you should know that technical SEO plays a vital role in increasing website traffic. Sometimes your content is perfect and helpful, but search engines need help understanding it. As a result, this content is shown to only a few people. Search engines cannot understand your content well without considering technical SEO criteria.

Google and other search engines want the best results for user queries. Therefore, the bots of these search engines try to rank websites based on specific criteria. As we said, paying attention to improving technical SEO can help improve your ranking; the opposite is also true. If your website has serious technical issues, search engines may block your website from indexing altogether.

But technical SEO doesn't just help search engines. Websites should be fast, clean and easy to use to satisfy users. For this reason, it is necessary to pay attention to the basic principles of SEO to simplify search engines' work and satisfy users

Technical SEO checklist

Technical SEO is complicated, and you must pay attention to many details. In the rest of this article, you will read more about technical SEO details. But in general, the following eight points are the characteristics of technically optimized websites

.
being fast

Page loading speed should be high. Users nowadays usually don't have much patience and don't want to wait long for a page to open. A 2016 study found that 53% of mobile website users abandon pages that take more than 3 seconds to load. So if your pages load slowly, you're gaining a lot of traffic.

Ability to creep or crawl

Search engines use bots to crawl and retrieve information from websites. You can use many methods to improve this feature. For example, you can restrict the crawling of certain content or prevent crawled pages from appearing on search result pages or following page links. You can also help bots better understand the content of pages by using internal links

.
No broken links

Opening pages that don't exist can annoy or annoy users. If there is a broken or missing link on your site, people will get a 404 error. This issue can have a terrible effect on the audience's user experience. In addition, search engines also prefer to avoid finding pages with this error.
Most websites have several broken links because they are constantly changing. But using different tools can fix these errors and reduce the number of broken links. For example, you can fix this problem by "Redirect" and transferring broken and old links with new pages

No copied content

Duplicate content, whether on your website or copied from other websites, confuses search engines. When faced with these pages, search engines do not know which page to rank higher. As a result, they may show pages with similar content lower than other pages.

Sometimes you may have duplicate content without knowing it. For example, the same content may be displayed with two different URLs due to technical problems. This content does not affect the audience's user experience, but search engines will notice it and penalize you. Fortunately, you can fix this problem by using canonical tags. Canonical tags represent the main page of content to search engines

being safe

Technically optimized websites should be secure. Paying attention to the website's security means respecting the users' privacy. You can do many things to secure your website, and using HTTPS is one of the most important steps you can take.
HTTPS ensures no one can access the data between the website and the browser. For example, if people log into their user accounts on your website, their user information will be saved. You must have an SSL certificate to run HTTPS on your website

.

Having structured data

Structured data helps search engines better understand your content and business. Using this structured data, you can tell search engines what product or content you sell on your website. In addition, it is possible to provide details of content and products in this way.

Since this data has a specific format, when you provide the necessary information to the search engine, the search engines can easily find and understand it. This will make your content more visible and meet the requirements to be displayed as a "Rich Result

".

Having an XML sitemap

An XML Sitemap is a list of all the pages on your website. This index shows the road map of your website to the search engines, and by using it, you can ensure that the search engines get all of your important content on the site. An XML sitemap typically includes your posts, pages, tags, and other posts in a categorized format, including the number of images and the last modified date for each page.
Ideally, websites should not need an XML sitemap. If a website has an efficient internal link structure that links all the content well, the bots will not need a sitemap anymore. But sites sometimes have a better structure, and having an XML sitemap can help them

.

Using the hreflang tag on international websites

Search engines will need help understanding the destination country and language if your website operates in multiple countries with different languages. If you help search engines understand different languages and countries, website content will be displayed in the correct language for audiences in each geographic region.

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Website design steps with WordPress

WordPress is a powerful but free content management system that more than a third of current sites around the world are designed on this platform. Website design with WordPress does not require coding and is done easily. The interesting thing is that you can add whatever you need to your site in the form of a plugin, and there are no restrictions. In this article, we describe the steps of designing a site with WordPress step by step. Each step may contain details, but its generality, no matter what your site is in, can be summarized in these steps.

Buying and registering a domain

The domain is your internet address through which people will enter your site. In the first step of designing a site with WordPress, you must buy a domain name for yourself. With a simple search, you will find many sites that provide domain registration services and you can purchase and register your domain. Note that a good domain name is relevant to the field of activity, short and easy to remember. There are domains with different extensions, of which international domains with the .com extension are the best; Of course, you can also use the national .ir domain.

It is a hosting space

After registering the domain, in the stages of designing the site with WordPress, we will prepare the hosting space or the same host. A host is actually a computer that is always online, on which your site information is stored so that it is available to your site visitors 24 hours a day. Buying a host is done as easily as buying a domain with a simple Google search. You must connect your domain name to the host.

Installing WordPress

In the third step of designing a site with WordPress, you should go to the WordPress site and download the latest version of WordPress. Of course, hosting can also do this for you. But if you want to install WordPress yourself, download it and upload it to the host. Now you can start the installation process.

Installing the WordPress theme

Your site is a showcase of your work. So it should have the appearance and facilities suitable for your business. Fortunately, WordPress has thousands of different templates in every field of work that you can choose and install. Templates can be corporate, store, news, etc., which you can buy or have for free.

Free WordPress Themes: There are several free themes in the WordPress repository that you can install. For this, you need to proceed from the menu, view, skins, add skin. Also, some WordPress service stores provide some templates to customers for free.

Paid WordPress theme: You can buy these themes from WordPress theme selling sites. They often have support and licenses, and you can use updates later. Try to buy templates from reputable sales sites so that you can use their support in case of problems.

Add content

The fifth step of website design with WordPress is to add content to the site. After installing the template, the overall shape of the site will be displayed to you. You need to delete the default contents of the template and upload your own contents. The content of the site consists of two parts: pages and posts. Tabs are static pages on your site, such as the About Us or Contact Us page, that are often written once and rarely updated. Articles or posts make up the bulk of your content. You can write and publish your article by adding writing in the writing section. You can even consider categories for your content. In addition, it is possible to draft the article or set the publication time.

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